Handelsverband

20. Handelskolloquium

Marke als strategischer Erfolgsfaktor!
Branding im Handel

Programm

* Als Vertretung für Petra Kacnik sprach Haris Vassiliades, Nielsen

Haris Vassiliades is currently Brand Health Expert in Nielsen covering European region and has over 9 years of research experience. Prior to his new role he was the Regional Eastern Europe, Middle East and Africa Brand Health Expert in Nielsen. He has worked with leading global brands carrying out Brand Health studies, including FMCG, Retailers, Financial, Telecom and Automotive. He lived and worked in Cyprus, Greece, Spain and Saudi Arabia. He is currently based in Slovenia. Haris is passionate about market research, brand health management, new ideas and the continuous investment of creativity and energy into the industry.

** Der Vortrag von Wolfgang Tratter fiel leider kurzfristig aus

Moderation: Martin Prantl, Nielsen

Präsentationen:

Das markengeführte Handelsunternehmen.
Markus Webhofer, Institute of Brand Logic

„Marken-Zeichen“ Was die Semiotik zu Aufbau und Führung prägnanter Marken beitragen kann.
Katharina Lobinger, Universität Wien

Wie neue Kommunikationswelten Marken verändern.
Otto Petrovic, evolaris next level Privatstiftung

Markenführung mit Emotion – der direkte Weg.
Wolfgang Tratter, OBI Bau- und Heimwerkermärkte
Tratter Film Folie 1
Tratter Film Folie 10
Tratter MP3 Folie 11
Tratter MP3 Folie 15
Tratter Film Folie 26

Landkarten des Marktes: Markenpositionierung mit System.
Alfred Taudes, Wirtschaftsuniversität Wien

The path leading to a strong brand- The contribution of consumer research
Haris Vassiliades, Nielsen

Factory outlets in the recession – a friend to the retail brand or an enemy?
Iestyn Roberts, Freeport

Fotos:

Referenten und Publikum

Networking in den Pausen

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